Join the Breakfast Club
Breakfast could be the most important meal of the day for your bottom line
Mom said breakfast was the most important meal of the day. She never specified what time one had to eat it. A growing industry trend is to offer patrons the opportunity to enjoy breakfast all day long.
And why not? People love breakfast entrées and sides. They are hearty, nutritious, delicious and certainly maintain a place in the comfort food hall of fame.
It used to be that people would eat out for breakfast at just two times of day: in the morning and in the wee hours of the morning after a night of partying. And, of course, Sunday brunch has enjoyed popularity as a special weekend or holiday treat. Now, there needn’t be any extraordinary reason to enjoy breakfast at any day part. Americans want the freedom to eat what they want when they want it. Breakfast anytime is an opportunity to break up one’s regular routine — always a refreshing and welcome change.
Blurred Lines and Variations
This “breakfast a.m. or p.m.” trend is a great opportunity for chefs and operators to use their creativity. Breakfast foods lend themselves to so many interesting variations. Pancakes and waffles can transform from sweet to savory with minor adjustments. Omelets, quiches, benedicts, frittatas, hash, burritos and even soufflés are excellent carriers for current trends, unusual variations and local preferences. Seafood, fine meats and artisanal cheeses can transform ordinary dishes from basic to extraordinary.
Health food aficionados and vegetarians will applaud efforts to incorporate more depth into menus with breakfast offerings that feature whole wheat, ancient grains, cereals, and seeds such as flax, sesame, hemp, chia, sunflower and pomegranate. Fruits and vegetables are naturals for breakfast menu inclusion and help blur the lines between indulgence and healthful dining.
Sustaining Breakfast All Day
Folks have to get up pretty early in the morning to get a table at some of the operations below. Not to worry. They can sleep in because their favorite breakfast menu stars will be available to enjoy all day. Join the breakfast club and come up with your own fantastic fare.
Mike and Patty’s, Boston
- Fancy Breakfast Sandwich (two fried eggs, Cheddar cheese, bacon, avocado, red onions and house mayo on toasted multi-grain bread)
- Breakfast Torta (fried egg, Cheddar cheese, pickled jalapenos, potatoes, black beans, salsa and avocado on a sesame torta roll)
- Goldmine (wild clover honey, whipped Ricotta cheese, crispy pancetta and soft egg on grilled brioche)
JAM, Logan Square, Chicago
- Quiche with Lemon-Cured Lake Trout (pickled red onions, bagel chip panzanella)
- Malted Custard French Toast (macerated cherries, lime leaf cream, pink peppercorns)
- Burrito Suizo (buckwheat crepe, braised beef, tomato crema, smoked Gouda, sunny side egg)
- Egg Sandwich (pork shoulder, over-easy eggs, Ricotta salata, plum preserve, roasted fingerling potatoes)
Rustika Café & Bakery, Houston
- Twenty different egg dishes
- Latin American pastries
- Breakfast Tacos (chorizo and cream cheese)
- Cheese Blintzes with Crema
Green Eggs Café, Philadelphia
- Red Velvet Pancakes (chocolate morsels, strawberry mascarpone layers, maple syrup, Chantilly cream and fresh strawberries)
- Chicken and Waffles Benedict (southern fried boneless chicken thigh, two poached eggs atop buttermilk waffles, with maple syrup and hot sauce hollandaise)
- Veggie Benedict (Portobello mushrooms, baby spinach, roasted peppers, two poached eggs on toasted brioche, topped with hollandaise)
- The Kitchen Sink (three-egg scramble, sausage, Gruyere cheese, potatoes, peppers, onions, homemade jumbo biscuits, country style pork sausage gravy — served in a cast iron skillet)
Stanley, Jackson Square, New Orleans
- Eggs Stanley (cornmeal-crusted oysters, poached eggs, Canadian bacon, Creole hollandaise on English muffin)
- Corned Beef Hash (pastrami and corned beef, poached eggs, toasted French bread and Creole hollandaise)
- Bananas Foster French Toast (French bread, sliced bananas, Tahitian vanilla bean ice cream, toasted walnuts, Foster sauce)