From Eat24 to UBER Eats
Restaurants Rate Top Online Delivery Platforms
The ease of online ordering is tempting more people to eat in, a new study suggests, making the playing field for home food delivery platforms crowded. The investment firm, Cowen, Inc., forecasts a massive 79% surge in the total U.S. food home delivery market over the next five years, which means services like Grubhub, UberEats and Postmates are guaranteed to benefit. While some operators eagerly wait for the next big service promising major tech-y bells and whistles, others choose to stay with platforms that have provided much success.
"All in, we forecast delivery to grow from $43 billion in 2017 to $76 billion in 2022, 12 percent annually over the next five years," Cowen chief analyst Andrew Charles said in an interview with CNBC. Look for the market to get even more crowded as demand surges, with more options than ever from which to choose.
For instance, Spencer Most, marketing coordinator at Epic Burger, had already established a working relationship with UberEats before he came aboard the Chicago-based chain. When the company launched its delivery business in 2016, for him it was a no-brainer.
“If there is ever an issue, I can shoot them an email and I know that I will get a response right away,” says Most. “It helps out with some of the marketing initiatives as well. Once we joined the UberEats roster, they provided fliers that we included in to-go bags to increase the message that we are now available on UberEats.”
Most finds it helpful that UberEats handles all the customer-service issues internally. “That way, I am not getting bombarded with emails about ‘where’s my driver,’ ‘my food was late,’ that sort of thing.”
For Valentina Imbrenda, however, it’s important to embrace as many online delivery platforms as possible. In addition to offering in-house delivery, she’s signed on to Yelp’s Eat24 as well as DoorDash, Grubhub, Postmates and UberEats. The proprietor of Via Emilia 9 on Miami Beach, Imbrenda says she subscribes to multiple programs because she doesn’t want to miss out on business coming from customers taking advantage of discounts on various platforms.
“Smaller companies like DoorDash try to advertise themselves by offering discounts,” explains Imbrenda. “We don’t want to miss out on those opportunities.”
But, by far, her favorite platform is UberEats, with Eat24 a close second. “We feel it's the perfect way of delivering food as it's neat, simple and everything can be tracked down from the driver to the customer's info.”
Most important, UberEats makes it uber-convenient for her to get paid. The company sends her a weekly email with a neatly compiled history of the entire week’s orders, so she can double check. She is paid every Wednesday. Other companies send daily or monthly emails, which is more difficult for her to manage. “Those can get lost sometimes,” she laments.
Bill Nevruz’s delivery-only Seasides concept relies solely on online platforms, and he uses Grubhub, DoorDash and UberEats.
“We’ve been happy with all three of them,” says Nevruz, whose Chicago eatery cranks out fried chicken, steamed lobster and ribs. “If we didn’t like any of them, we wouldn’t use them.”