Get Those Parties Booked!
Boost Your Bottom Line with Private Parties During the Holidays
Holiday parties are always fun for attendees. Food is abundant, booze flows and camaraderie ensues. And for the host restaurant? It’s a great way to boost your bottom line at the end of the year. Competition for this business often is fierce, but with some strategic planning, you can fill your calendar throughout the holiday season.
“We do our best to send personalized emails to guests and companies that have booked parties with us in previous years, offering them first dibs on our spaces starting as early as September,” says Natasha Miller, director of marketing at the Meatball Shop in New York. “We also do outreach via social media and email blast to our entire database, reminding them that our private events spaces are the perfect venue for their holiday gathering.”
Miller also recommends that restaurants with private dining rooms keep them set up at all times in case prospective clients want to see them. That way they have a first-hand idea of what to expect, even without holiday decorations and music.
“Utilize relevant hashtags coupled with your best imagery that shows off your spaces.”
- Angela Zoiss, VP of Marketing at Bottleneck Management
Once you get the word out to your network, you can offer early bird discounts to companies that book by a certain date, according to Angela Zoiss, vice president of marketing for Chicago’s Bottleneck Management. She also encourages using social media as a marketing tool.
“Utilize relevant hashtags coupled with your best imagery that shows off your spaces,” Zoiss recommends. “Those hashtags can be as vague as mentioning holiday parties or specific to appeal to event planners and office managers.”
Last, let groups know you’ll work with them to create set menus, which will make things easier for them. Your kitchen will also thank you.
“A set menu allows your kitchen to prep in advance,” Zoiss adds. “Most hosts appreciate knowing the food is taken care of in advance, ensuring there aren’t shortages or long wait times during the event.”
Because if that happens, you might not see them again next year.