Feeding the World, Responsibly
Eat Well Global connects with a clear world vision
In an era when today’s headlines become tomorrow’s retractions, it’s revelatory to discover a company built on communicating the unvarnished truth. No spin, no data cherry picking, no obscuring inconvenient facts.
That’s the only way communications consultancy Eat Well Global aims to achieve its ambitious vision of a healthier where good nutrition is simply good business. Managing Partner Erin Boyd Kappelhof explains how their collaboration with stakeholders across the food chain arrives at a pivotal point for the industry.
Positively impacting the health of a global population, which faces complicated and widely disparate challenges, is daunting. But Kappelhof fully embraces it as an unprecedented opportunity to engage with the industry’s important stakeholders, using the company’s collective nutritional expertise to influence and change the conversation.
“It’s a truly exciting time to be in this business,” she says, emphatically.
The message is resonating with a diverse client base of leaders in a much-evolved industry, including Danone, General Mills and the Egg Nutrition Center. Nutrition and sustainability efforts once relegated to the periphery are now at the core of corporate strategic goals, giving rocket power to Eat Well Global’s strategy of working from within to effect change. Most important for this company led and run by highly credentialed dietitians, the voice of the educated expert is heard and respected.
“There’s a huge continuum of quality in nutrition science studies, which seemingly contradict each other and what becomes accepted as true is not always reliable,” she explains. “We filter through information that’s either dry or sensationalized in the media and fill it in with science-based evidence for product launches and consumer information campaigns.”
For instance, the narrative that whole grain foods aren’t healthy is “shocking,” says Kappelhof. “These are included in diets of nearly every major country for their nutritional value. The message should be to avoid refined grains and choose whole grain products, which provide great nutritional bang for
Also important to note: “There is no one diet that will solve the world’s problems. While food guidelines emphasizing lean meats, whole grains, legumes and vegetables are similar across the globe, to be sustainable they must align with regional economic priorities, urgent nutritional needs and cultural norms.”
A number of signs points to a forward direction, including the explosion in plant-based eating (“although in the long term, the pendulum might swing back”); nutritional solutions for tackling illness; and rising interest in products developed from sustainable sources. Featuring food’s agricultural journey will also gain more momentum.
“The voice of the farmer is often missing, but it’s crucial in communicating why animals are raised and crops grown in a certain way,” she says. “The message can be distorted if delivered by others, so we’re focusing on new opportunities to connect manufacturers, farmers, nutrition experts and consumers.”