Should Only Be a Few Clicks Away
Guests are increasingly coming to expect the height of convenience when it comes to just about everything. After all, it’s Jeff Bezos’s world, and we’re all just living in it. The biggest way for restaurants to respond to these expectations of convenience is to offer online ordering.
1. Join the Club and Offer Online Ordering
Offering online ordering is more crucial than optional. If your restaurant still isn’t providing it, think about the potentially missed revenue. Sometimes your guests are too tired to cook, too busy to physically come into your establishment and, during the winter, too cold to unnecessarily venture outside. It’s times like these when your competitors with online ordering will earn the dollars that could be yours.
2. Set Yourself Up for Success
OK, so you are offering online ordering or strongly considering it. Excellent. Now make the process easy on yourself. Online ordering should make your guests’ lives easier without making yours more difficult. Look for software that will integrate with your POS. This will keep your staff members from performing data entry between systems when they should be taking care of guests who are physically in your restaurant.
3. Don’t Stop at POS Integration
Enable your guests to earn rewards toward your loyalty program even if they are dining from home. Making this happen is easy when your online ordering system integrates with your POS and your loyalty program. Guests will be even more motivated to order from you during a night in.
4. Stay in Charge
It is popular among restaurants to use third-party applications as the online ordering solution, but this can dilute the brand and prevent the restaurant from owning quality control surrounding their food. Finding a solution that allows you to maintain your standards, from the design of the web page to the punctuality of the food, can prevent dissatisfaction among guests.
5. Get the Word Out
Now that you’re offering online ordering, make sure your guests know! Promote it via email, through your staff, on social media, etc. Whether it’s a new offering or you’re simply changing how guests access your online menu, you’ll want them to know where to go when they’re sitting at home in their pajamas craving your food.
Give your guests even more ways to enjoy what your restaurant has to offer. They’ll thank you, and so will your bottom line.