What do millennials respond to in the dining experience?
As restaurant goers, millennials are the next wave to watch, so we set out to learn how operators make familiar and long-established brands relevant to new audiences and evolving demands.
Not surprisingly, the fundamentals of hospitality are timeless and remain firmly in place. But that’s not to say this emerging demographic will be happy with the same old thing. They’re values driven, demanding, discerning and are drawn to dining experiences rather than just meals. Our question for industry leaders:
What do millennials respond
to in the dining experience?
chef/partner at Wildfire Restaurants
“Because Wildfire is over 20 years old, many in their 20s and 30s grew up on the concept. Today, ready to make dining decisions as adults, we hope they feel a sense of nostalgia and connection associated with [the] concept. Millennials want convenience, their meals quicker, easier and fresher. Wildfire offers online ordering, so they don’t have to pick up the phone. We also have several delivery options. Our Wildfire Craft Beer Co. was considered with the millennial in mind. Small-batch beers produced by a hyper-local boutique brew house is right in line with the craft beer trend driven by this younger demographic. Wildfire has also teamed up with Peapod to produce a variety of meal kits. All ingredients are pre-chopped, pre-measured and delivered straight to your door. It doesn’t get more convenient that that!”
chef/owner of SC Restaurants
“Tastes change and evolve, but the demand for hospitality that is genuine and soulful is always constant. From the moment we greet them at the door to the moment we say goodbye for the evening, our focus is always on creating the most memorable guest experience ever. Today’s customers are just as interested in the overall experience and vibe of the room as opposed to only the food or the service.”
chef/owner/co-founder of The Bartolotta Restaurants
“Prioritizing the guest experience is how we keep our brands top of mind and how we have remained a frontrunner. I think all guests are looking for an exceptional experience whether at our casual, catering or fine-dining concepts. We create a cohesive, holistic connection between environment, food and beverage offerings, and hospitality that resonates as genuine. That’s important for all guests, especially millennials.”