Social Media Made Easy
10 Do's and Don'ts to Protect and Grow your Brand
It’s no secret that #social media is the modern-day brand builder … but in an online game where the rules are always changing, how can your brand win? Although the industry itself is evolving by the minute — there are more than a few best practices that have proved tried and true over time.
INVEST in your social media presence – Times are a’changin’ — and these days, you have to pay to play if you really want to compete in the #social game. Of course, organic (unpaid) content has its place — but whether it be online ads on Facebook or growing your presence through a social media management tool (we love Sprout Social) — even small monetary backings can go far.
QUALITY over quantity – The truth is, the internet is already overly saturated. The hard truth is, most content leaves much to be desired. There’s nothing worse than misspelled copy, boring design or unnecessary information. If you already plan on developing content, make sure to go the extra mile to ensure it’s of the highest quality. Your fans will notice the difference and appreciate the effort.
GIVE more than you get – Four-time New York Times bestselling author Gary Vaynerchuk claims that in order to win in a noisy social world, you need to ‘Give value. Give value. Give value. And then ask for business.' This couldn’t be more true in the world of social media.
VIDEO / visuals are key – The numbers don’t lie. On Facebook alone, video posts have increased by 94% in the U.S. annually. People want visual content to help make sure their purchasing decisions are valid. ‘When customers are able to view a product video or demo, they are 85% more likely to make a buying decision right there when compared to reading a text review.’
PERSONIFY your brand – What’s worse than not maintaining a social media presence for your brand? Having a bland social media profile. The most successful online companies have figured out that people don’t buy / follow what you do - but WHY you do it.
Sound Salesy – If there’s one thing that turns off potential fans / customers — it’s a sales pitch. There’s nothing wrong with promoting the benefits of your product or service — but too much self-promotion and not enough engagement is a major turn off.
Confuse social media with sales – Social media is a relationship-focused industry. Of course, everyone wants to get the most bang for their buck — but your goal here is to develop authenticity, brand loyalty and provide value to your consumers. In return, they’ll promote your product proactively, provide positive customer reviews and respond positively to marketing efforts.
Post sporadically – Not many things will burst your online bubble quicker than ‘flaky’ posting. There’s a reason content calendars prove to be one of the most effective ways to promote your brand. Pick which days you’ll be posting, what you’ll be talking about — and stick to it.
Spread yourself too thin – There’s a common misconception that you have to be on ALL social media platforms. This couldn’t be farther from the truth. Choose your online profiles wisely and create content accordingly. Is your product versatile in recipes? Focus on Pinterest / Instagram. Are you an event-based business? Facebook is where you’ll want to live. Remember: not all social platforms are created equal.
Ignore the implications of customer service – Before you shrug off talking to your audience, consider this: 1 in 3 people go to competitors when ignored on social and 34% of people choose social media as their top choice for customer care. Social media is the new PR, HR and everything in between.