Every day, 75% of Facebook’s 210 million American users check in and 60 million images are posted on Instagram. Our partners at 240 Group offer advice for stoking the growing online appetite for your restaurant’s newest and tastiest offerings, in vibrant four-color, on these powerful platforms.
- Promote your new menu and specials well in advance of their official debut. Get diners excited by showcasing beautiful images and telling the story of your new recipes. Tease a new twist on a popular offering with an intro such as “If you thought this was good, just wait until you see what’s coming next!”
- Follow with launch date promos. Invite guests to visit and sample your new offerings, and encourage them to post their opinions, and abundant pix, online.
- Make sure you’re digitally consistent. Update seasonal and new menus on your website at the same time as you’re debuting them on location.
- Mobile-responsive menus are a must. With 70% of interactions taking place on a mobile phone, ensure a user-friendly experience. Don’t upload your menu as a PDF, which is not searchable and difficult to navigate on a
- Keep snapping and posting. After launch, fresh, authentic photos taken on your cell phone can be even more appealing than professional ones to the Instagram crowd.
- Ask for feedback from your followers. Tap into this panel of people who really care about what you’re doing and use their suggestions to improve current offerings and gather ideas for future menus. Feature guest reviews and comments on your social platforms throughout the promotion to keep new items top of mind.
- Post frequently. While most visitors log in daily to view their Facebook and Instagram feeds, they don’t scroll far down. Limiting yourself to one post a week means you’re reaching a much smaller audience of people. Constantly add content to ensure your post will be seen by more potential customers. Talk about your special in different ways with each post to keep it interesting for your ‘super fans.’
- Monitor the feedback regularly. Finding out what people are saying about your restaurant’s offerings is an invaluable form of quality control and can help you determine why a new dish may not be delivering on its promise.
- Posted: August 22, 2019
- Categories: Business Solutions