Creating Menu Sizzle That Sells
Call out your newest specials, limited time offers or seasonal items in ways that appeal to today’s time-pressed diner with these five quick tips from Reinhart experts:
1. Build visual appeal.
Highlight new items on the menu with a photo (not a stock image, but the actual dish) or illustration placed inside a shaded box or an artfully designed border.
2. Be descriptive but brief.
Keep in mind that the menu is scanned by most customers in under two minutes, so use phrases instead of whole sentences. List the ingredients with judicious use of adjectives that trigger hot-button associations e.g. hand cut, fresh, organic, sustainable, savory, etc.
3. Make it easy.
Place your newbie items where customers’ eyes go first - at the top or bottom of every menu category. Leading with a high-priced special may seem counter-intuitive, but the effect is to make everything that follows seem like a value.
4. Test it out.
If you’re not yet sure the new additions are winners, feature them in an insert to your core menu or on a table tent so you’re not tied to them long-term. Once they’ve proven their value, give them a prized spot on your regular menu.
5. Keep the change.
If you plan to redo your menu seasonally, invest in menu jackets, wooden boards and clip boards and keep your menu a simple word document.
- Posted: August 22, 2019
- Categories: Business Solutions