4 Reasons You Should Consider Changing Your Menu
Making the decision to refresh your menu can be a delicate balancing act, but it’s worth exploring every six to twelve months to ensure that your restaurant stays profitable, that you’re staying true to the type of establishment you want to maintain and so you can continue to bring tried-and-true diners in the door along with highly coveted newbies. While we’re not recommending that you completely change every aspect of your menu, we do want to provide you with four thought starters as to why you should considering an update.
Bring Your Prices Up to Date
Food cost changes can have a dramatic impact on your profits. If you’re seeing fluctuations in the cost of your proteins, it might be worth looking into updating how much you’re charging for your popular dishes or even updating portion sizes.
There’s nothing wrong with the 80s, but artistic styles and trends in design have definitely changed a lot since then. Even in the last 5-10 years, aesthetics and appeal have shifted, so it may be worth having someone with an eye for design give you their input on your menu.
Promote High Profit Items
If you’ve been in business for a good amount of time, you probably know what your most popular items are as well as which make you the most money. If those items are buried on your menu, it might make sense to do a revamp to bring more attention to those dishes and boost your bottom line.
Add Relevant Wording
With the rise of Celiac Disease and more consumers opting to go vegan, it’s increasingly important that you label your menu accordingly. Chances are if your menu is over five years old, it won’t say that your top item is gluten free. So if it is in fact gluten free, make sure to label it!
Remember, a change doesn’t have to mean a complete overhaul. Replacing an unpopular appetizer with a trendy new option or adding a few seasonal dishes could just do the trick. At the end of the day, you want to best promote your bestsellers,
add a few new items and ensure that your customers remain loyal!