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TRACS Direct

For Reinhart customers, TRACS Direct is the industry leading online kitchen & restaurant management system. Use this tool to monitor inventory, store recipes, manage food costs, search for recipe alternatives, garner nutritional info, and so much more. TRACS Direct gives operators the option to input orders to Reinhart themselves, on their time.

  • Seafood



It’s no surprise to restaurateurs that diners want to try foods they can’t make at home. Seafood is one of those tricky-to-get-just- right proteins that everyone should eat more often. By highlighting chef expertise in preparation, operators can upcharge for seafood while hitting the “better-for-you” trend.

Suggest a charred Hidden Bay® sea bass fillet topped with a seasonal tropical fruit chutney and microgreens. By placing it on the LTO menu, operators can capitalize on the FOMO (fear of missing out) mentality and hook customers at the table. Take it a step further and suggest a promo hashtag for social media, with the most liked post winning a restaurant freebie like a cocktail or an app.

Dive into the seafood category and study the buying habits. The more Reinhart Exclusive Brands you use, the more it pushes up your bottom line. That’s invaluable.


Our Brands

hidden bay logo

A vast array of high quality seafood direct from the world’s best waters to your favorite recipe.

Hidden Bay® is the go-to for versatile, prepared seafood items that drive menu success. Hidden Bay means quality seafood – for every plate and every customer. It’s our expert handling and processing that makes the difference. From natural crab shells stuffed with real crabmeat to fried shrimp to heat-and-serve chowder, appeal and value are obvious: with Hidden Bay.

nautifish logo

Sustaining your reputation for the freshest seafood.

Nautifish® makes it a pleasure to serve the pure, fresh taste that lures repeat business. From hallmark lobster and salmon to the latest in-demand species, we take care behind the scenes to ensure quality front and center of every dish. Nautifish is anchored in the rich waters of New England. And that’s where we pioneered a traceability system that tracks down to the very vessel where the finest catches are secured. A system that improves every step, from handling at sea to our customers’ doors, in the shortest time possible.

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