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TRACS Direct

For Reinhart customers, TRACS Direct is the industry leading online kitchen & restaurant management system. Use this tool to monitor inventory, store recipes, manage food costs, search for recipe alternatives, garner nutritional info, and so much more. TRACS Direct gives operators the option to input orders to Reinhart themselves, on their time.

la crosse

La Crosse

Food distribution in Wisconsin

Reinhart Foodservice operates our food distribution locally in Wisconsin thorough our La Crosse hub. Reinhart La Crosse is dedicated to the highest level of customer service, safety, and sustainability, and pride ourselves on delivering timely and innovative solutions to our customers. We are committed to driving the success of our customers and the communities we serve. We offer thousands of products, ranging from top national brands to Reinhart’s own high-quality Exclusive Brand assortment. Our fresh meat, seafood, produce, dairy, coffee, dry groceries, china, utensils, disposables and foodservice equipment suit every operator’s need.


Do you have a question or would you like to learn more about joining the Reinhart Foodservice La Crosse family?

Whether you’re a current customer or interested in our services, we’re here for you. Please complete the form below and a Reinhart representative will contact you.

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Division Happenings

Along with our customer-exclusive events, we also host fun food-focused events within the community… and you’re invited! Follow us on Facebook for updates!

There are no upcoming events at the moment, but we are always working on something new to share! Please check back soon.


HR Manager: Jessie Haggerty

Key Contacts

  • President: Michelle Burmester
  • VP of Sales: Tony Murphy
  • VP of Operations: Gary Stitt
  • VP of Category Management: Kelly Wirth
  • Marketing Manager: Michelle Jerome
  • Customer Service Manager: Martina Niederkorn

    • Division Type: Street
    • Markets Served: Western, Central, and Northern Wisconsin, Eastern Minnesota, Northern Iowa