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TRACS Direct

For Reinhart customers, TRACS Direct is the industry leading online kitchen & restaurant management system. Use this tool to monitor inventory, store recipes, manage food costs, search for recipe alternatives, garner nutritional info, and so much more. TRACS Direct gives operators the option to input orders to Reinhart themselves, on their time.



Food distribution in Boston

Reinhart Foodservice operates our food distribution locally in Massachusetts thorough our Boston hub. Reinhart Boston is dedicated to the highest level of customer service, safety, and sustainability, and pride ourselves on delivering timely and innovative solutions to our customers. We are committed to driving the success of our customers and the communities we serve. We offer thousands of products, ranging from top national brands to Reinhart’s own high-quality Exclusive Brand assortment. Our fresh meat, seafood, produce, dairy, coffee, dry groceries, china, utensils, disposables and foodservice equipment suit every operator’s need.

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Division Happenings

There are no upcoming events at the moment, but we are always working on something new to share! Please check back soon.

Specialty Services

Culinary Solution Center & Executive Corporate Chef

Highly acclaimed Chef Jeffrey Merry uses his creative thinking, customer experience, and vast culinary product knowledge to assist customers in our 5 part program tailored to the individual needs of each customer. Often our vendors will join him in the customer presentations.

  • Evaluate existing menu to identify ways to economize on food cost without sacrificing quality.
  • Show operation ideas that customers request
  • Certified ServSafe® Instructor
  • Share New Product Ideas & Trends
  • Show Reinhart ideas that can be successfully adapted by the operator.
  • Have appropriate buyers & other members of the Reinhart Boston team better understand customer needs and address current issues with them.

“I am dedicated to working with our customers to increase their profitability by providing them menu and product ideas and innovations that gives them a competitive edge in their marketplace.”

– Jeffrey Merry 


pdfCorporate Chef Visit Form

©2019 National Restaurant Association Educational Foundation (NRAEF). All rights reserved. ServSafe is a registered trademark of the NRAEF, used under license by National Restaurant Solutions, LLC. The logo appearing next to ServSafe is a trademark of the National Restaurant Association.


Key Contacts

  • VP of Operations: Greg Cox
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  • Director of Purchasing: Michael Castro
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    • Division Type: BOS-Street
    • Markets Served: CT, RI, MA, NH, ME