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TRACS Direct

For Reinhart customers, TRACS Direct is the industry leading online kitchen & restaurant management system. Use this tool to monitor inventory, store recipes, manage food costs, search for recipe alternatives, garner nutritional info, and so much more. TRACS Direct gives operators the option to input orders to Reinhart themselves, on their time.


Founded in 1972 in La Crosse, Wisconsin, Reinhart is dedicated to driving the success of our customers and the communities we serve. We’re committed to the highest level of customer service, safety, and sustainability, and pride ourselves on delivering timely and innovative solutions to our customers – including menu planning assistance, trends & industry insights, nutrition services support, kitchen management software and training, and more.

From independent restaurants to delis, sporting venues, schools, nursing homes, hospitals, the military and renowned chain accounts, all Reinhart customers benefit from one-stop shopping with our vast array of products. Each of our 26 distribution centers offers thousands of products, ranging from top national brands to Reinhart’s own high-quality Exclusive Brand assortment. Our fresh meat, seafood, produce, dairy, coffee, dry groceries, china, utensils, disposables and foodservice equipment suit every operator’s need.

Reinhart is dedicated not only to driving the success of our customers, but also the communities we serve. We’re committed to lessening our impact on the environment and helping to end the hunger crisis because we care about the communities in which we live and work – and we continue to get better every day.

To learn more about Reinhart’s sustainability efforts, download our CSR Report.

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