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TRACS Direct

For Reinhart customers, TRACS Direct is the industry leading online kitchen & restaurant management system. Use this tool to monitor inventory, store recipes, manage food costs, search for recipe alternatives, garner nutritional info, and so much more. TRACS Direct gives operators the option to input orders to Reinhart themselves, on their time.


Menus need to be creative and cost-effective while meeting nutritional requirements. With menuMATRIX, operators can create winning menus, view each menu’s nutritional analysis, and make instant adjustments to meet cost goals or nutritional needs. menuMATRIX saves time & money, and helps operators put meals on the table that boost resident satisfaction.

Visit menuMATRIX


Developing a brand isn't always simple. At Reinhart, we believe each restaurant has a unique value proposition and its own identity. We help our customers develop their story, by defining who they are, how they identify their operation, what niche they fill, what image they wish to portray, who their target customers are, and more.

Once our partners have a firm handle on their brand identity, we work with them to identify the best marketing tactics to communicate their brand to their audience (both current and prospective customers). The best tactics are those that reflect the identity of the establishment, are memorable, and foster long-term relationships with customers.

Custom Marketing Programs

Whether it's around a seasonal promo, a holiday or something unique to a businesses operation, Reinhart helps our operators craft unique marketing campaigns to drive sales and bring customers in their door. Reinhart's experts help maximize the benefits of any marketing program. We help our partners promote local specialties, encourage their customers to celebrate an anniversary at their restaurant, get involved in their city’s Restaurant Week, and much more!

Live Seminars

Reinhart partners with industry experts to provide operators and their customers with key knowledge and trends around managing their operations, marketing their business, how to increase check size and much more. Our live seminars deep dive into some of the most complex aspects of foodservice, allowing operators to have greater insight into the industry and maximize their success.

Credit Card Processing

Today’s consumers not only expect the best food and service, but they also want fast, flexible and secure payment options. Reinhart has teamed up with credit card processing solutions to help restaurants simplify the payment process, so your staff can focus on service and your diners are satisfied.

Equipment Leasing & Service

Reinhart is the one-stop shop for all operations’ equipment needs. We carry thousands of restaurant supply items that are only a click away, and can be ordered along with the rest of the goods our customers trust us to deliver.

ServSafe® Certification

servsafe proctinst logoIn an effort to make our customers’ lives easier as they open a new operation, we offer food safety training through the ServSafe program. Although regulations vary between states, it is typically required that both managers and chefs get food safety training from a nationally recognized source. Safety is of the utmost importance to us at Reinhart, and the ServSafe program helps ensure that our customers are in compliance with important safety regulations.

When it comes to safety and compliance, there is no compromise; however, we understand that achieving safe certification can be an added stress when opening a new business. That’s why we’ve extended our reach to make the process as easy as possible for our customers. Many of Reinhart’s team members have become Certified ServSafe Instructors, who are authorized to teach ServSafe classes. We also have a number of Registered ServSafe Proctors who are authorized to administer ServSafe exams.

©2019 National Restaurant Association Educational Foundation (NRAEF). All rights reserved. ServSafe is a registered trademark of the NRAEF, used under license by National Restaurant Solutions, LLC. The logo appearing next to ServSafe is a trademark of the National Restaurant Association.

Wait Staff Training

There is no one-size-fits-all when it comes to wait staff training. At Reinhart, we customize our training services based on each customer's unique concept. We acknowledge that restaurant owners and servers have different interests, ranging from guest experience, to overall service, to managing workload, and more.

In order to commit to our customers, we must also commit to their customers and, therefore, to their servers. Reinhart’s series of wait staff trainings have become a staple of the operator's in-house training programs, and are just another example of how our customers get it right from us.

Product Alternatives

A tried and true option for controlling cost in the kitchen is to explore varieties and alternatives for pricier ingredients in dishes. Reinhart helps its customers through menu analysis, allowing them to discover expensive items that can easily be swapped out for something more cost-effective – think: local and in season.

We provide our customers with a wide variety of products that meet the ever-changing needs of their operation – and the tastes of today’s consumers – at the right price. From lesser-known cuts of meat to protein alternatives, we get our customers the products needed to keep their costs under control.

Menu Engineering

Menu engineering can be a daunting prospect for foodservice operators. It's a lot of work, and our customers already have a jam-packed "to-do" list; however, the alternative—sticking with the status quo—can be risky for business. Operators may be leaving money on the table by allowing slim margins to dwindle. Reinhart is dedicated to helping our customers make the most of their menu, and as an advisor, we offer innovative ideas and suggestions to take their menu to the next level. Specifically, we help our customers:

  • Compile current sales information and provide a menu benchmark for effectiveness
  • Evaluate and analyse their current menu
  • Plan the contents of their menu, by incorporating compelling language, branding and creative merchandising techniques
  • Design menu layout so that it reinforces and enhances their image and cuisine
  • Print and deliver their menu

We help craft consistent, creative menus for our customers that propel them to success.

TRACS Direct

360 tools tracsidrect

Here’s the industry-leading planning, ordering and tracking system.

TRACS Direct® is the industry leading online kitchen & restaurant management system. This incredible tool allows Reinhart customers to monitor their inventory, store their recipes, establish pricing, search for recipe alternatives, garner nutritional info, and so much more.

TRACS Direct gives operators the option to input orders to Reinhart themselves, on their time.

TRACS Direct

For Reinhart customers, TRACS Direct is the industry leading online kitchen & restaurant management system. Use this tool to monitor inventory, store recipes, manage food costs, search for recipe alternatives, garner nutritional info, and so much more. TRACS Direct gives operators the option to input orders to Reinhart themselves, on their time.

Mobile App

Our new mobile app offers easy ordering at your fingertips.

TRACS Mobile
Download on the App Store
Download on the App Store

  • Manage Multiple Locations
  • View Order Status
  • Detailed Product Information
  • Displays items that you normally order so you won’t forget to replenish the essentials
  • Views from TRACS® Direct
  • Offers advanced search features
  • Provides offline ordering capabilities
  • Easy to use product, allergen, and nutritional information.

Open Orders

Open Orders

Product Information

Product Information

Product Details

Product Details

Nutritional Information

Nutritional Information

Operator Benefits

Order 24/7

Browse Reinhart’s product assortment and purchase products whenever – wherever you happen to be.

Manage 24/7

Check the products you have in stock and confirm what you need – or see your purchase history instantly. Want real-time cost analysis of your dishes? Check! Recipe management? Menu planning? Check and check!

Know Your Numbers

Take advantage of robust custom reporting, from budget forecasting to inventory reports, invoices on demand and much more.

TRACS Mobile syncs up with your existing TRACS Direct account. Must be a Reinhart Customer to utilize TRACS Direct and TRACS Mobile.

Restaurant Concept Marketing

The restaurant landscape is changing, with some concepts making strides and others lagging behind. Whether our customers are starting a new operation or looking to refresh their current marketing strategy, Reinhart has the knowledge and experience to help spur creativity and develop the right concept for their respective market.

Social Media/Website Support

The explosion of social media in the past few years has created both opportunity and additional work for restaurants. Social media platforms provide opportunities to grow sales, but require a focused, expertly executed plan in order to reap benefits.

We understand that restaurant owners and managers are already busy, and likely don’t have time to fuss over social media. That’s why Reinhart has the capabilities to help our customers set up and manage their social media platforms, and help them customize their website. Whether they want a site that's uniform with the industry or one with its own customized look and feel, Reinhart helps them develop what works best for their operation.

SEFA Equipment

Reinhart is one of the few broadline foodservice distributors to be accepted into Supply & Equipment Foodservice Alliance, Equipment & Supply's industry’s leading buying group. We can therefore provide our customers with top-of-the-line products at a reasonable price.

POS Support

The data and insights provided by POS solutions can make a world of difference for any restaurant, but sorting through POS statistics can be a daunting task. Reinhart provides constant POS tech support to our customers so that they can maximize their proficiency and profitability.

Bev/Chem Services

Beverage Services

Professional, prompt service after the sale distinguishes Reinhart's beverage program from the competition. We provide service when our customers need it, by highly trained technicians. Upon installation of equipment, our specialists offer training in the proper operation and maintenance required to keep equipment working properly. We offer in-service training for both employees and managers.

Chemical Services

Reinhart provides a complete service program with innovative technology to control costs and provide the greatest operator convenience. We offer preventive maintenance checks and reporting on the correct operation of our customers’ machines. Emergencies are met with prompt attention and response.

We offer training upon installation on the correct usage and proper daily maintenance for the equipment, and in-service programs are available for employees and managers, including accreditation, where applicable. Programs include: warewashing, housekeeping and laundry. Specialty programs can be created for establishment upon request.

POS Discounts

A point-of-sale system is critical to an operation's success. Reinhart brings the right technology into our customers’ business and helps them track sales and usage. Better yet, we offer discounts on POS systems, allowing customers to focus their funds on other crucial necessities to help their businesses grow.

Scope of Product Offering

For product assortment, one size does not fit all; therefore, accessibility and scope are key to managing food costs. We understand that product matters greatly to each operator, and each operator is uniquely different

That’s why, at Reinhart, we offer thousands of diverse products from across the country, providing our customers with a broader assortment of items. That means more product choices for items they use most.

POS Analysis

By looking at their operation’s future and past data, operators can make proactive decisions to ensure their business’s success. We work with our customers to analyze detailed reports on sales, server and restaurant performance so they can make changes to their menu design and promotions, evaluate staffing choices and compare their operation’s performance against their competitive set. Reinhart’s POS analysis allows operators to:

  • Understand what menu items are selling, which aren’t, and much more in order to make better business decisions
  • Utilize data to develop more successful promotions and loyalty programs

Reinhart also works with software providers to bring operators a value-added tool that will help them better understand their customers and grow sales. Reinhart offers operators an easy way to reduce their credit card processing fees, and use the data captured from their POS and customers’ credit cards to better market their business.


Our Main Service is Serving Our Customers

As one of the largest foodservice distributors in the country, Reinhart Foodservice provides the best products and solutions to our valued customers every day. We understand that as a partner we must deliver more than just cases. We partner with our customers to provide a wide array of solutions and services to help them run the best business possible. That means helping operators manage food costs, market their business and improve operations. At Reinhart, we only succeed when our customers do.

As a national distributor with a local touch, we service unique markets with varying cuisines, tastes, flavors, and ingredients. Reinhart embraces those differences and identifies with our customers to offer solutions their patrons will enjoy. Sensibility sets us apart from other foodservice partners. We become the Right Choice for our customers by delivering value specific to their needs.