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TRACS Direct

For Reinhart customers, TRACS Direct is the industry leading online kitchen & restaurant management system. Use this tool to monitor inventory, store recipes, manage food costs, search for recipe alternatives, garner nutritional info, and so much more. TRACS Direct gives operators the option to input orders to Reinhart themselves, on their time.


Developing a brand isn't always simple. At Reinhart, we believe each restaurant has a unique value proposition and its own identity. We help our customers develop their story, by defining who they are, how they identify their operation, what niche they fill, what image they wish to portray, who their target customers are, and more.

Once our partners have a firm handle on their brand identity, we work with them to identify the best marketing tactics to communicate their brand to their audience (both current and prospective customers). The best tactics are those that reflect the identity of the establishment, are memorable, and foster long-term relationships with customers.