Understanding Your Customers
Using POS Analytics for Restaurants
A restaurant point-of-sale system is often seen as just the tool to take and manage orders, execute payments, and clock in / out of shifts. However, it’s also an information hub, gathering a myriad of data points that identify who your diners are — Empowering you to make relevant business decisions that impact your growing customer base.
Optimizing operations with customer details
Every swipe of a credit card offers you a slew of valuable information. Billing addresses, ZIP codes, loyalty card use, average spending per visit, even food preferences – all of these items can give invaluable data about what’s working in your restaurant and what needs attention.
Deeper analysis of sales
There are more benefits to using your restaurant POS system than just its tracking of sales data; like:
- Monitoring busiest traffic hours
- Measuring most profitable days and optimizing staffing
- Assessing favorite menu items’ best nights for serving
These three insights can lead to significant savings of time and resources, affording you the flexibility to map out months in advance how to best serve your best guests.
Marketing benefits of POS data
With all this data at the ready, you can expand these benefits beyond short-term changes to your operations. Now that you’re managing a growing customer database, use this contact information for targeted direct mail, email, and SMS to offer exclusive deals and discounts.
More social savvy owners can expand their data capture to include social media handles, extending their reach into near-real-time communications. Not only does this afford additional marketing promotion opportunities, but more importantly, it enables dialogue between owners and their customers allowing for vital feedback and business-boosting testimonials.
In the end, people don’t buy from businesses, they buy from people. And restaurants are no exception. With powerful analytics for restaurants, customers are given a better guest experience by the people who are at-their-service.