The Right Way for Your Restaurant
Mobile, digital, online, web-friendly – they’re all important (and related) concepts for a restaurant owner or manager to understand, especially in how it relates to how you manage food costs, run your operation and market your business.
But when it comes to your restaurant's digital strategy, it's always important to take a step back and determine what you're looking to accomplish before you jump the gun and invest in x, y or z platforms or apps. Here's a quick guide to what tools can help you achieve your specific digital goal.
Looking to make the reservation process easier for your guests? Try OpenTable, an online real-time restaurant-reservation service available nationwide.
Looking to get your menu optimized across the internet? Try OpenMenu, which provides a complete platform for restaurants to manage, display, promote and benefit from a well-connected online menu.
Looking for a better way to manage your social media platforms? Try Hootsuite, an easy-to-use tool that allows you to manage and schedule posts for Facebook, Twitter, FourSquare, LinkedIn, Google+ Pages and other platforms.
Looking for to manage your inventory and order the products you need? Try TRACS Direct, a powerful suite of tools from Reinhart that allows restaurant operators to take full control of their operations and manage ordering, inventory and menu costs across multiple locations.
Looking to drive more traffic to your restaurant? Try a coupon on Restaurant.com, the nation’s largest digital marketing site for restaurants, dedicated to driving new diners to your restaurant.
Looking to better understand your POS data? Try Upserve, which offers a simple way for restaurant owners to understand their guests and grow sales. With information from the payment network, point-of-sale systems, and social media, Upserve provides actionable insights, trend monitoring, and a better approach to payments.
Looking for a better way to reward your customers via a loyalty program? Try AppSuite, a restaurant loyalty and reward app that targets guests and offers rewards based on their order history and behavior.
Looking to open a second restaurant location? Try Restaurateur, which helps you develop an effective financial plan when looking to open an additional restaurant.
There are countless digital solutions available to today’s restaurant owners, but it’s important to remember that your objective is what matters most. First, figure out what you’re trying to accomplish and use that to help guide your search! Good luck!